
Don't underestimate the arresting power of aroma.
Nearly everyone is aware that a dog's sense of smell is far superior to that of humans. But did you know that women have a stronger sense of smell than men do?
Other interesting olfactory facts from the Sense of Smell Institute:
- Smell is responsible for an astonishing 80% of taste. That's why food isn't as flavorful when your nose is stuffed up. Hunger also influences smell. So the more ravenous you are, the more intensely you'll smell what's cooking.
- The same odor smells differently to each individual. What's more, your ability to detect odor varies from day to day. You'll never experience an odor exactly the same way.
- The abilility to smell gets stronger as the day progresses. It turns out the best time to stop and smell the roses is at night!