What the Nose Knows

Don't underestimate the arresting power of aroma.

Nearly everyone is aware that a dog's sense of smell is far superior to that of humans. But did you know that women have a stronger sense of smell than men do?

Other interesting olfactory facts from the Sense of Smell Institute:

• Smell is responsible for an astonishing 80% of taste. That's why food isn't as flavorful when your nose is stuffed up. Hunger also influences smell. So the more ravenous you are, the more intensely you'll smell what's cooking.
• The same odor smells differently to each individual. What's more, your ability to detect odor varies from day to day. You'll never experience an odor exactly the same way.
• The abilility to smell gets stronger as the day progresses. It turns out the best time to stop and smell the roses is at night!

Looking for a great new fragrance? Try the recently introduced scent by Reese Witherspoon- In Bloom. It combines the fragrant notes of the Magnolia, Star Gardenia and Night Blooming Jasmine.